Description
Full color 10″ x 14″ ad that has a drawing of two children wrapping a present for their father. The girl is watching the boy working on finishing up the wrapping and she tells him “Dad won’t care how it’s wrapped…it’s a Zippo“. The ad tells us “On Father’s Day, give Dad a Zippo – the famous lighter that millions treasure. Zippo always works – even in wind or rain. One reason is a patented exclusive feature to prevent jamming. No other lighter has this. Choose Dad’s rugged Zippo in beautiful silver or gold filled model…genuine leather, gleaming chrome of sports design”. There is an example of a Zippo lighter in the lower right hand corner and the ad says this two-tone, chrome plated one would cost you $3.50 but you, if you were so inclined, could buy one for $192.50.
Source: June 11, 1956 Life magazine.
