Description
Black and white 10″ x 13 3/4″ ad that is for the Zippo Cigarette Lighter. This ad has a message that goes all the way from the top to the bottom on the left hand side, it asks “How can we guarantee your Zippo to work forever?”. That’s a good question. They answer, “Because we deliberately build Zippo to be the finest lighter in the world. We know the quality…the workmanship…that go into it. Zippo has stood behind this unusual guarantee for many millions of lighters for 20 years. Just one of the “strength points” that make it possible – exclusively Zippo’s – is the PATENTED hard steel collar or bushing in the flint tube. The illustrations show how it works, how it holds any length of flint in perfect alignment…ends forever jamming by “flopover flints” – a condition common to all well-used lighters without a bushing. And it’s only one example of the quality that makes your Zippo a true lifetime companion. You can’t get Zippo’s combination of features in any imitation…in any other lighter…at any price. No wonder we say proudly of Zippo. Guaranteed to work forever. This ad contains drawings of what they were talking about when they say their “flopover flints”.
Source: September 28, 1953 Life magazine.
