Description
Black and white 13 1/2″ x 9 1/2″ ad for “The Lighter that made the World Lighter-Conscious”. The landscape-oriented ad has a picture of a man’s hand holding a Zippo lighter with the initials “PCB” on a windy day and being successful at getting it lit. The text in this part of the ad says “It’s a gift” and mentions that it is Windproof. When the ad is rotated back to the normal orientation there is information giving the price for the new streamlined Silverlike Zippo Windproof Lighter at $2.50 and mentions a variety of markings that were available as well as the special cases of 14K Gold, Sterling Silver or Plain Gold.
Source: October 14, 1946 Life magazine.
