Description
Full color 7 1/2″ x 10 1/2″ ad for their Dual-Time Watches. The ad has a large picture of this watch that tells time in two separate time zones and explains that it is so you “know when to call the States to close that important deal”. It is for those of you who are smart enough to have a huge deal to close but not smart enough to subtract 6 hours from your local time. The ad mentions this watch starts at $150 and has smaller pictures of the Men’s LED Polara I for $275, the Ladies Bolero (C) watch for $110, the Men’s Super Sport watch for $125 and the Ladies Diamond Bolero watch for $100.
Source: December 8, 1975 Sports Illustrated.
