Description
Full color 7 1/2″ x 10 1/2″ ad for their Lights and Light 100’s. The ad has a picture of a serious-looking man staring straight ahead at the camera as he holds a lit Winston in his left hand and his lighter in his right. The ad headline has him demanding “I want low tar. But taste is a must.”
Source: November 7, 1977 Sports Illustrated.
