Description
1963 White Trucks – Black and white 7 3/4″ x 10 3/4″ ad for the quality built-in to all of their trucks. The ad has a picture of a completed White truck being inspected, over and under, by a large group of inspectors clad in white coats and holding clipboards and flashlights. The caption calls them “The hardest-to-please people we know (next to you)” and the ad says that “We pay them to find fault…so that you won’t have any fault to find”. They claim to have over 100 of them and beside checking the appearance they also run every item on the truck.
Source: November 23, 1962 Time magazine.
