White Rock Ad November 1946

$8.00

White Rock Ad from November 18, 1946 Life magazine.

1 in stock

Description

White Rock Ad November 1946Full color 9 1/2″ x 13 1/2″ ad for their Sparkling Water. This ad has another storyline with Psyche-The Trademark of America’s Finest Mixer. The headline has a magician demanding of a scantily-clad Psyche as she appears in his nightclub act, “How did YOU get in the act!”. The trick he had been prepared to perform was his magic decanter trick where he “poured any drink you can name from this one magic decanter”. Her response was to pour White Rock Sparkling Water into the drinks he was preparing and make them taste better. The last picture shows the magician talking to Psyche the next morning as he walks his rabbits and he asks her to join her act which she refuses but suggests that he use White Rock “for only a few cents more than ordinary mixers”. I have often wondered what magic transpired between the picture showing them in the nightclub and the last picture showing them in the morning.

Source:  November 18, 1946 Life magazine.