Description
Black and white 9 3/4″ x 13 3/4″ ad that is for the White Owl Cigars with the Rich Havana Flavor. This ad starts off with the headline “Back From Havana: Jules Glaenzer quickly spots Havana Flavor in New White Owls“. The two pictures at the top of the ad have a conversation between Mr. Owl and Mr. Glaenzer starting with the first picture. Mr. Owl says “Hello, Mr. Glaenzer. You look tanned and healthy…Did you enjoy your vacation in Havana?” and, he responds “I certainly did! Never felt better”. In the second picture, Mr. Owl speaks first saying “You’re famous as a lover of fine cigars, Mr. Glaezner. You must have sampled plenty of those Havana cigars.” to which he replies “Yes – I tried many different kinds”. In the third picture in the center of the ad, Mr. Owl then says “Then, would you please try one of these new White Owls? Tell me if it has that real Havana taste” to which, Mr. Glaenzer, after several puffs, says “Let’s see now…Yes…This White Owl is milder than a Cuban cigar – but it has the true Havana flavor all right”. The text claims that “Mr. Jules Glaezner, Vice-President of Cartier, Inc., New York’s exclusive jewelers, recently returned from a voyage to Cuba. We met him while the memory of Havana cigars was still fresh in his mind. He told us without any doubt that the new White Owl had the fine Havana taste of cigars he had enjoyed in Cuba. And when you try the new White Owl with its blended-with-Havana filter, you’ll agree with Mr. Glaezner. You’ll agree with thousands of men that this cigar does have that choice, rich Havana flavor every smoker wants. Yet it costs you only 5 cents”.
Source: October 28, 1940 Life magazine.
