Description
Black and white 9 1/2″ x 13 1/2″ ad for their De Luxe straight Bourbon whiskey. The ad has a picture of the popular, smiling Butler working at a table with two bottles of Walker’s De Luxe because he has several glasses to keep filled. The ad gives the Webster definition of “De Luxe” which is specially elegant…uncommon. The text puts it bluntly when it says that “Walker’s De Luxe is a straight Bourbon whiskey, elegant in taste, uncommonly good – a Hiram Walker whiskey”.
Source: May 22, 1950 Life magazine.
