Description
1965 Volvo – Black and white 9 1/2″ x 13″ ad for the long term reliability of the Volvo. The ad has a picture of a Dark-Colored Volvo in the lower right corner of the ad and the headline asks the question “How often do you buy a new car?”. It then responds to your answer by stating “That’s too often”. The ad talks about how long it lasts in the more demanding weather and roads that populate Sweden and gives the impression that it might last forever in America. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 11, 1965 Life magazine.
