Description
Volkswagen Squareback – Black and white 10″ x 13″ ad designed for those of you who find importance in hauling as many suitcases as possible. The picture is an overhead view of a VW Squareback with the back hatch open parked to the left of a big dark Cadillac with the trunk lid open. Both open areas are filled with luggage and the ad headline claims that “The big one is on the left.” By “the big one” they are referring to the most trunk space since the Cadillac has 22.2 cubic feet of space while the VW Squareback tops out at 24.7. Even more room is available by flopping down the back seats and there is even more room available under the hood since the engine is under the back storage space.
Source: March 28, 1969 Life magazine.
