Description
Squareback Sedan – Black and white 9 1/2″ x 13 1/2″ ad that would have us believe that the thought processes that resulted in the VW Squareback Sedan are centuries old, in fact, the headline claims “The VW Squareback Sedan: 5000 Years in the Making.”. Their pictorial history begins “Circa 3000 B.C.” with a drawing of an exulted ruler being carried on a Sedan with an assortment of men trailing behind hauling his Luggage. Their next step in the evolution shows a stagecoach which was somewhat of a Sedan but still had Luggage problems as evidenced by the mule tied to the back hauling a chest or two. Then, As late as the mid-1960’s (A.D.)” companies began to make cars bigger outside with the goal of making places for people and luggage. But Volkswagen realized that curved areas do not make for maximum storage so they squared off the space in back that others waste. This resulted in a “sedan that’s smaller than most others outside, but can hold more luggage than any other inside”. Amazing!
Source: July 29, 1969 Look magazine.
