Description
Karmann Ghia – Black and white 7 3/4″ x 10 1/4″ ad that begins by trying to impress you with how expensive and well-built this car is. Under a picture of one of these cars parked in a showroom is the headline “1,5000,000 Lire”. It warns you that “That’s a lot of lire for a car” but then argues “But that’s a lot of car for the lire.” It talks about the body being designed at the famous Ghia Studios and built by one of Europe’s oldest custom coach-makers, Karmann of Osnabruck. It explains that so few are built because so much of the work is done by hand using sculptors to finish the body. And then, after hundreds of inspections, it is joined to the chassis and a handful of features of the chassis are mentioned. As you sit there, beginning to nod your head in realization of why the cost is so high, they mention that 1,5000,000 is really only $2,399 American dollars. Then they finish the ad by saying “That’s not a lot of dollars for a car. But that’s a lot of cor for the dollars.”
Source: April 1970 Playboy.
