Volkswagen Fastback Sedan Ad February 1967

$7.50

Volkswagen Fastback Sedan Ad from February 17, 1967 Life magazine.

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Description

Volkswagen Fastback Sedan Ad February 1967Fastback Sedan – Full color 10″ x 13 1/2″ ad for the car that uses ugliness to achieve beauty. The ad has a side-view picture of a Red Fastback Sedan with the passenger side rear fender crumpled. The ad headline claims that “When we designed this beauty, we kept a few ugly things in mind”. Using the crumpled fender as an example it claims that the dealer can remove the damaged fender by undoing ten bolts and replace it with a new fender that would only cost $37.00. The ad text refers to this and other sensibly engineered items in the car as ways to achieve beauty. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.

Source:  February 17, 1967 Life magazine.