Description
VW Bus – Full color 9 1/2″ x 12 1/2″ ad that admits that the housewives of the world may not be as anxious to buy a VW Bus as a man who is more involved in economy and dependability. The ad has a picture from the front of a Green and White VW Bus and a woman has opened the passenger side door and is looking apprehensively into the vehicle. The headline says that “If you can sell her on this, you can sell her on anything” but the text lays out the groundwork for how to proceed in your attempt. The details and arguments that are presented for you to use on your wife will work pretty well on men who are somewhat undecided as to whether they should go and look at a VW Bus. But they always feel that if you go and take a look at it, the battle is almost over.
Source: February 5, 1965 Life magazine.
