Description
VW Bus – Full color 10″ x 13″ ad that brings to our attention something else that is different with the VW Bus. There is a picture that shows a Red and White VW Bus in the left side of the picture and the front fenders, wheels and bumper of a typical American car on the right side of the picture. Between these two items lie a well-worn hacksaw and a pretty big pile of red metal dust. The headline says “That’s a load off our front” and the text tries to explain. It tells us that a “Volkswagen is 4 feet shorter than standard wagons but only 9 inches longer than the Volkswagen Sedan“. It talks about the amount of weight this vehicle can carry yet it weighs nearly a ton less and mentions a few other selling points.
Source: April 5, 1963 Life magazine.
