Description
VW Bus – Full color 10″ x 13″ ad for the economical VW Bus. The ad has a picture of the front end of a Red and white VW Bus with soap suds streaming down the metal and the headline asking the question “Should you pay twice as much to get it washed?”. It reasons that “being able to hold twice as much” while not being any bigger that other station wagons is no reason for upkeep to be any more expensive. The text explains that the box-like shape of this small-size vehicle is what allows it to hold so much more that larger station wagons and it talks about getting 23 miles-per-gallon as well as having tires last 35,000 miles.
Source: February 24, 1967 Life magazine.
