Description
VW Bug – Black and white 10″ x 13″ ad that addresses the value of this car from another direction. There is a picture of a used American car sitting in a Used Car lot at night, under a string of harsh incandescent bulbs, with $850 written across the front windshield and the headline of the ad claims that “A new VW is cheaper at twice the price”. The text includes a set of figures already worked out for you comparing the purchase and maintenance price of a new VW with a “Used Something Else”. Using their figures you would save over $200 over a five year period by purchasing the Volkswagen. The argument ends by reminding us that in five years the other car will be nearly ten years old and probably worth nothing while the VW would only be five years old and worth between $600 and $900.
Source: September 10, 1965 Life magazine.
