Description
Volkswagen Bug – Black and white 9 1/2″ x 13 1/2″ ad that calls our attention to the fact that the VW Bug tends to depreciate less than nearly every other car. There is a picture of eight cars lined up on a Used Car Lot, each with a selling price on the windshield. The VW Bug has the highest price shown and the headline claims that “After 3 years, the car that cost the least costs most.” The text explains that studies show that these cars sold for an average of $610 more than the Volkswagen when they were new yet a used Volkswagen sells for $201 more than the others do. In addition the other cars change styles and everyone knows what year your car is. With the VW Bug you can polish it up and claim that it is brand new.
Source: September 19, 1969 Life magazine.
