Description
VW Bug – Black and white 10″ x 13″ ad that highlights the fact that the VW Bug does not change much from year to year. This ad has a picture of the front end of a Light-Colored Bug with a big “X” drawn over the picture and a headline of “It’s been replaced”. The ad text reassures us that “For the 19th consecutive year, we’ve replaced the bug. With another bug.” It admits that there are 36 nice little changes including headrests on the front seats, larger wiper blades and a decal on the window to show you how to shift. They also claim that each year they feel that they “build the ‘perfect’ Volkswagen“ and the next year they go about proving themselves wrong.
Source: October 6, 1967 Life magazine.
