Description
VW Bug – Black and white 9 1/4″ x 13″ ad that talks about the changes in this year’s model that cannot be seen but can be appreciated. There is a photo of the new Bug seen from the rear with the engine cover open and the headline alerts us to the fact that “An amazing new ingredient now comes in this familiar package.” The text explains that the new engine is “longer lasting” and the text wonders “longer lasting than what?”. It admits that the old engines were tough but this one has a higher top speed and more acceleration yet still weighs the same. It gets the same 26 miles to the gallon and needs little oil and no antifreeze. The engine is better but the “package” is the same. Oh well.
Source: October 24, 1969 Life magazine & November 18, 1969 Look magazine.
