Description
VW Bug – Black and white 9 1/2″ x 13″ ad with a picture that could be right out of Ripley’s Believe It or Not. Shown in the ad is a tow truck hauling a disabled VW Bug down a city street and the headline admits that this is “A Rare Photo”. The text explains that the efforts of the Volkswagen company go into improving the inside of the car, not changing the outside. It quotes a top level executive from a “Big Automotive firm” as admitting that “Consumers today are more interested in quality, low cost of operation and durability, and less interested in styling, power and performance.” The thinkers in Volkswagen have been thinking that way since 1949.
Source: May 21, 1971 Life magazine.
