Description
VW Bug – Black and white 10″ x 13″ ad shows an overhead shot of a VW Bug with the area to the left of the car littered with a drive shaft, radiator, water pump and various hoses. The ad headline promises that “You’re missing a lot when you own a Volkswagen” why these parts illustrated are not necessary. They reason that these missing parts contribute extra weight to what the car has to transport which means that the lack of this weight will contribute to the good gas mileage.
Source: February 19, February 23, & April 22, 1966 Life magazine.
