Description
VW Bug – Black and white 9 1/2″ x 13″ ad has a close-up photo of the front end of a Dark-Colored VW taken at about the level of the front bumper. The ad headline introduces this car as “The 1962 1/2 Volkswagen“ and the ad text explains how, when the factory comes up with a better idea, it doesn’t want to wait until the next model year to implement that change. An example of this is that Volkswagen has begun to install a new steering box in the models being produced now. When the ’62’s were introduced the new steering box wasn’t quite ready but now it is. No sense in waiting for 1963 when the important thing is to make your Volkswagen better every way they can.
Source: February 2, 1962 Life magazine.
