Description
VW Bug – Black and white 9 1/2″ x 13″ ad that attempts to remove another one of those arguments that have prevented you from being able to purchase your new VW. The ad has a picture of the Stick Shift that is in these cars and the headline asks “Does the stick shift scare your wife?”. The ad text talks about how easy it is to use this transmission and it describes several of the benefits that having a transmission like this will give you. It talks about the advantages of a manual transmission, better control and better gas mileage, but it admits that some people like a stick shift “just for the fun of it”.
Source: April 16, 1965 Life magazine.
