Description
VW Bug – Black and white 9 1/2″ x 12″ ad with a message about their Quality Efforts. The ad has a simple photo of a parked VW Bug with the headline “Lemon” under it. The ad text explains how the chrome strip on the glove compartment is blemished and must be replaced. This defect was noticed by one of the 3,389 inspectors at the Wolfsburg factory. They state that spot-checking is not an option for these cars, every one is checked to be sure. This, they feel, is one of the reasons that your VW Bug will last longer.
Source: April 11, 1960 Life magazine & May 1960 Holiday.
