Description
VW Bug – Black and white 9 1/2″ x 12 1/2″ ad that discusses that fact that when you buy a VW Bug, you will probably be keeping it for longer than you are used to. Under a photo of a well-worn VW Bug, complete with dirt, dents and bugs, is the headline that alerts you to the fact that the text will explain “Why so many Volkswagens live to be 100,000″. It talks about the piston speed being lower than other cars, how the cruising speed is the same as the top speed and that after several years the car is still as airtight as when you first bought it. The price is mentioned as being $1,585 and you are encouraged to experience the thrill of seeing your odometer click past 99,999.
Source: June 24, 1966 Life magazine.
