Description
VW Bug – Black and white 9 1/2″ x 12 1/2″ ad for the Quality Efforts that go into building Volkswagens. One of the difficult things about advertising is, that good ideas tend to be recycled. This ad was first used in 1963. The ad contains an overhead picture of a Dark Colored VW Bug that is covered with chalk initials and check marks of the people that have checked it over. The ad headline claims “That’s how many times we inspect a Volkswagen“.
Source: June 25, 1965 Life magazine.
