Description
Full color 9 1/2″ x 12 1/2″ ad for their Filter Tip Cigarettes. This is a larger version of another ad on this page. The ad has a picture of two couples in a living room with a Christmas Tree and several presents that are still wrapped. Each of the four people holds a lit Viceroy in their right hand and has a smile on their face. The ad headline claims that “Viceroy’s got the taste that’s right! Not too strong…not too light... This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: November 22, 1963 Life magazine.
