Description
Full color 10″ x 13″ ad that asks “What makes Viceroy the right one”. The picture, somewhat with a red tint, shows a man in a hat reaching to accept a Viceroy offered to him by another man in a hat. The pack of Viceroy comes up in perfect color. The last saying in the ad is that “Viceroy’s got the taste that’s right…right any time of the day”.
Source: May 20, 1966 Life magazine.
