Description
Full color 5″ x 11″ ad for their Detergent that was Hard on Dirt but Easy on Hands. The headline calls it “Truly a Miracle of Mildness!” and claims that it “Now brings you the safest way of all to wash fine fabrics!”. It shows a box claiming that it can be used to clean Dishes, Stockings, Lingerie and Woolens yet it is “So Kind to Hands”. There is a picture of an attractive lady brushing her bare shoulder with her hands that look as soft as the shoulder they are touching and the text mentions more of the delicate fabrics that you can safely clean by using Vel.
Source: April 1951 Good Housekeeping.
