Description
Full color 10″ x 13″ ad for their Laundry Detergent. There is a picture of a housewife hanging her laundry outside on the line and calling attention to the fact that her white items are almost as white as her smile. The headline makes the claim that “Now, Tide Washes clothes WHITER than you can Bleach them” and later claims there is “No need to bleach – except for stubborn stains”. The text makes the additional claims that it is “So kind to hands”, that it “Actually brightens colors” and that it is “So thrifty to use”.
Source: October 1952 McCall’s.
