Description
Black and white 9 3/4″ x 13 1/2″ ad for Texaco that says that “When you have to start COLD…Sky Chief packs punch!”. The ad picture shows a large boxing glove punching out and bending a thermometer that is reading “0”. The text says “Volatane Control makes cold going easy going. And that’s because, in famous Sky Chief gasoline, volatility and octane are scientifically balanced (Volatane Control). Sky Chief gives you quick starts, faster warm-ups, smoother pick-up and easier hill climbing. In fact, it feels like the power of an extra motor. So fill up today with Sky Chief at your Texaco Dealer…the best friend your car ever had”. This ad was during the time that Texaco advertised using the words Sky Chief.
Source: January 28, 1952 Life magazine.
