Description
Full color 9 3/4″ x 13 1/2″ ad that has a service man talking to the man inside the car saying, “Yes, sir! She’s good for 40,000 more miles if you give her regular care!”. He is pointing to the sticker affixed to the car whenever they worked on a car. The ad asks “Will my car last for the duration? This is the question in everyone’s mind who depends on a car for daily transportation. Well, the chances are that it will…provided it gets the right kind of attention. Your Texaco Dealer has serviced many cars that have clocked over 70,000 miles. And he’ll tell you how they do it. The secret is regular care! So get the car-care habit. See your Texaco Dealer regularly – every 60 days or every 1000 miles, whichever comes first. Give him time to go over the car carefully – to recommend the things it needs to keep it in top condition. This is how to keep little troubles from becoming big ones. Use Insulated Havoline Motor Oil and prevent needless engine wear – lubricate your car regularly with Marfak, the chassis lubricate that sticks to its job. Start now! See your Texaco Dealer today”. At the bottom of the ad is a drawing of a Brown Two-Door that is smoking badly and the headline there says that “Smoke Means Trouble And Wasted Gas”.
Source: February 28, 1944 Life magazine.
