Description
Full color 7 1/4″ x 11″ ad for their Straight Bourbon Whiskey. The ad has a picture of a couple dressed in ’70s clothes standing face to face with glasses of Bourbon and water held high in their hands. The lady, having just sampled her drink, looks thoughtful and says to the man “So that’s what they mean by True Bourbon”. The ad touches upon the process used for aging this bourbon to make it what it is.
Source: May 7, 1973 Sports Illustrated.
