Description
Full color 10″ x 13″ ad for their Straight Bourbon Whiskey. The headline asks if you know “How to appreciate a true Bourbon” and then starts to give you advice. It says that you must “Start with the color. Those lazy years in the aging barrels give Ten High the naturally golden amber hue that marks a true bourbon”. OK, you have that part down. “No…don’t sip yet. Savor the bouquet that only a true bourbon, a straight bourbon, can give you”. OK, that part is done. “Now, taste. Sip it the way it’s made. Slow and easy. See how Ten High’s smoothness and mellowness live up to the promise of its color and aroma”. That, I guess, is how you appreciate a true bourbon.
Source: May 21, 1971 Life magazine.
