Description
Black and white 9 1/2″ x 13 1/2″ ad for the New Shape of their Screen. The headline trumpets the fact that the “New Sylvania 23″ screen changes the face of TV” and shows a sample of an ordinary 21″ face showing the same image as the New 23″ Squared Face next to it. The ad says that you will experience “No more ‘porthole’ scenes…” which means that “You see more of the picture the camera takes!”. There are three models shown identified as one having the “trend-setting Sylouette styling”, another being one of their Consoles and the third being a Lowboy.
Source: October 19, 1959 Life magazine.
