Description
Full color 9 1/2″ x 13 3/4″ ad for Swift’s Premium Bacon. The headline of this ad claims “M-m-m, Sweet Smoke Taste!…in bacon deliciously M-I-L-D” over a picture of a kitchen table with a rack filled with bacon just baked in the oven and two pies with pieces of bacon spread across them?? The ad says “Recipe: How bacon goes into a pie!“. It then says “Here, Ladies, is that dream of a dish you’ve been looking for…new! different! marvelous tasting! A main dish to serve your most critical friends. Its flavor depends almost altogether on the bacon you use, so be sure you get Swift’s Premium Bacon. Swift’s Premium is the wonderfully mild bacon with the sweet smoke taste. No other kind has such flavor, for it comes from Swift’s special way of curing and smoking. To serve 4, line individual baking dishes or one 8-inch pie tin with thinly rolled piecrust. Flute the edges. Fill with this mixture, well-blended: 5 lightly beaten eggs; 2 cups of milk; 1 tsp. sugar; 1/4 tsp. salt; 1/4 cup grated sharp cheese; 4 strips Swift’s Premium Bacon. Bake for 10 minutes in a 450 degree F. oven, lower heat to 300 degrees and bake 20 to 30 minutes longer”. The description goes on but it really sounds good.
Source: August 10, 1942 Life magazine.
