Description
Full color 9 3/4″ x 13 3/4″ ad for Swift’s Premium Ham. The headline asks “What’s the best ham?” and the answer comes “Swift’s Premium wins again! Leads 2 to 1 in poll of farm women”. The text goes that “Poll after poll is proving it – Swift’s Premium is far and away America’s best-liked brand of ham. In Washington, D.C….in Hollywood…in gay New Orleans…thousands of women have been polled on what brand they think is best. Meat dealers’ wives, too, have cast their votes. In all these polls, Swifts’ Premium won, decisively. Now returns are in from still another important group. On Business Reply Cards sent out by an independent organization, representative farm women of 40 states have voted the ham that they liked the best. Again…Swifts’ Premium is way ahead of all the other brands. It actually got more votes than the next eight brands conbined! It led its nearest competitor over 2 to 1. Flavor – that’s why Swifts’ Premium always wins. Nowadays all the better brands are tender, but Swifts’ Premium, tender as spring chicken, has flavor you get in no other ham. A mild richness, from Swifts’ secret Brown Sugar Cure. A mellow tang, from special Smoking in Ovens. For dinner tomorrow, why not serve a slice of delicious Swift’s Premium Ham“. At the bottom of the ad there is some talk about Swuft’s secret Brown Sugar Cure and the fact that it makes it special, it talks about the other Swift’s Premium meats and it shows a plate with Ham with Tomato-Eggs.
Source: May 13, 1940 Life magazine.
