Description
Full color 9 3/4″ x 13 3/4″ ad that is for Swift’s Premium Ham. This ad asks the question, “What’s the favorite ham this Christmas” and, before we even had a chance to think about it, they replied that “Magazine-reader poll forecasts “Swift’s Premium”“. The text tells us that “Independent research workers made this poll, in twelve cities scattered throughout the country. The telephoned housewives, asked hundreds and hundreds of those who reported they read LIFE magazine: ‘What brand of ham do you think is the best’. The result was a landslide for one particular brand. Swift’s Premium, the ham of marvelous flavor, polled over twice as many votes as its nearest competitor, almost as many as all other mentioned brands combined. This was the second in a unique series of such polls. In the first, taken among women of Washington, D.C., Swift’s Premium scored an equally spectacular victory. Don’t you think these polls are a pretty safe guide for your choice of a Christmas ham? Swift’s Premium, tender as spring chicken, has flavor you get in no other brand. Mildness and richness from Swift’s secret Brown Sugar Cure. A mellow tang from Swift’s special Smoking in Ovens. For superlative holiday feasting – serve Swift’s Premium Ham“. At the bottom of this ad there is another recipe, a Martha Logan recipe for another Swift’s Premium Ham complete with the cooking instructions.
Source: December 18, 1939 Life magazine.
