Description
Black and white 5″ x 14″ ad for their Toilet Soap. There is a picture of a lady grasping her towel to her chest as if the photographer was unexpected and the headline claims that “You feel so Satiny-Fresh…so fragrantly dainty! For SweetHeart Soap’s extra Lather has a gentle Floating Lift!”. The text discusses the features of this soap and gives “Two more advantages SweetHeart users enjoy!”. These include it’s Exquisite Fragrance and the Oval Shape and it mentions the SweetHeart Floating Lift Beauty Care.
Source: June 14, 1948 Life magazine.
