Description
Full color 10″ x 13 1/2″ ad for their product that is 4 Swell Soaps in 1. There is a drawing of a stage set in a theater with a sign introducing “Swan’s Minstrel Show” and five sturdy boxes made up to look like boxes of Swan Soap behind it. The Master of Ceremonies, Swanny begins the show with “‘Be seated, Minstrels!’ Swanny says, ‘And let’s begin the fun of telling folks in pleasant ways – Swan’s 4 swell soaps in one!'”. Seated on the boxes on either side of Swanny are a man, a baby, a dish and a woman, all waiting their turn to contribute. They each describe how Swan can be “so-smoo-ooth” for the baby, a “he-man soap” with lots of lather, a gem for all my lovely duds” and the favorite for dishes that want to be cleaned. They end their performance with a short chorus and Swanny gives more wartime tips on how not to waste soap.
Source: August 1944 McCall’s.
