Description
Full color 7 3/4″ x 10 3/4″ ad for Lux’s Laundry Product with a photo and endorsement by Susan Hayward. The actress is reposing on a green pillow on the floor wearing a loose-fitting red gown with a gold-colored robe and, speaking of Lux with Color Freshener, says that “I love it now more than ever!”. The ad mentions her new movie David and Bathsheba and claims that when you use Lux your “whites stay dazzling white, colors bright, prints gay as new”. It talks about how delicate things like white slips, delicate pastel nighties and stockings and nylons will look lovelier and last longer. It also claims to be the “Screen Stars’ Favorite Wardrobe Care”.
Source: August 1951 Woman’s Day.
