Description
Studebaker Pickups – Full color 7 1/4″ x 11″ ad that talks about the many reasons you should consider buying a Studebaker Truck with special attention to the fact that they are so Thrifty. The ad has a picture of a Blue 3/4-ton 8-foot Pickup being driven through a hardscrabble town on a cold morning with the caption mentioning the availability of 1/2-ton 6 1/2-foot and a 1-ton 8-foot Pickups. The headline urges you to “Cut your hauling costs with a Thrifty Studebaker Truck“ and there are smaller pictures that illustrated the Pulling Power, the Enclosed Cab Steps, the Weather-Tight Comfort and, as always, the Father-and-Son Craftsmanship.
Source: February 1953 Farm Journal.
