Description
Studebaker Pick-Up Trucks – Full color 7 1/4″ x 10 3/4″ ad for the style and reliability of their Pickups. The ad has a large picture of a farm where a farmer has his arm on the shoulder of his young daughter as they stand talking by their Blue One-Ton Utility Pick-up which is parked, fully loaded, just outside of their barn. The farmer is telling his daughter that “You’ll be a big girl, sis, before we need another new Studebaker truck!” as her brothers stand watching because Dad has already had this talk with them. There is also a smaller picture of a Red Studebaker Coupe Express Pick-up parked outside the general store being loaded for the trip back to it’s farm. The ad talks about their 800-acre, million-dollar proving ground and the 94 continuous years of providing America with transportation vehicles and the 197,661 big Studebakers that served brilliantly at the fighting fronts of the war just passed.
Source: July 1946 Farm Journal.
