Description
Studebakers – Black and white 6 1/2″ x 10″ ad that announces the Three new Studebakers for 1942. There is a picture of a Light Colored President 8 being looked at by several couples with the men being in uniform and the headline also mentions The Commander and The Champion. This ad, which came out shortly before Pearl Harbor, mentions that Studebaker was reducing its output of passenger cars so that it could devote more of its facilities to the production of airplane engines and military trucks. The text also claims that there would be no impairment of the quality of Studebaker automobiles due to a shortage of materials critical to the national defense.
Source: October 1941 National Geographic.
