Description
Studebaker Lark – Full color 9 1/2″ x 12″ ad that somehow thinks that showing a Red Studebaker Lark parked next to a Fire Engine will explain the headline stating that “Luxury Lovers – you can Economize! There’s one compact without compromise…”. The text explains that the Lark may be considered a Compact but it could be purchased with an economical 180 horsepower-hot V-8, the doors were larger and the headroom was higher which also allowed six passengers to “ride in more comfortable sit-back roominess”. It talks about the “richly pleated upholstery” and the “luxuriously appointed pile carpeted floors” while proven to save you “up to 33% on fuel costs; up to 23% on maintenance”.
Source: June 6, 1960 Life magazine & June 11, 1960 Saturday Evening Post.
