Description
Studebaker Lark – Full color 10″ x 13 1/2″ ad that has a photo of a Black Two-Door Studebaker Lark parked in front of a building while two men, in suits, are standing behind the trunk talking over some business proposals. The headline says “How to Get More Compact Car Value by Spending Less”. It then asks you to “Consider that only The Lark, among all compact cars can offer you: * Floors that are flush with the doorsills for step-in without step-down. * High, wide doors (13 sq. ft.) for upright entry. * Oval steering wheel for comfortable, safe knee clearance, * Unprecedented response from the most performable ram-induction type engine in the compact field, the new Lark Skybolt Six (or the National Economy Champion V-8). * Padded safety dash as standard equipment. * Biggest brakes of any compact for extra safety. * Less overhand, front and rear, than in any other compact for better riding stability. * More inside room in less over-all length than any other compact. * Stand-apart styling – the only design in the compact field that doesn’t look like somebody else’s. * Widest range of body models in the compact field (7 in all). Add in all this the fact that Lark prices start so low, you can save up to $532 over eight other compacts, and you have compact car value you can’t beat. See for yourself. Visit a Studebaker dealer and ask for a demonstration ride. You have to drive – and price – The Lark to believe it!”
Source: February 17, 1961 Life magazine.
