Description
Studebakers – Full color 9 1/2″ x 13″ ad for their efforts at Postwar Styling for the 1947 Studebaker. There is a large picture of a Green Studebaker Commander Regal De Luxe Coupe that has parked in front of a hacienda-style building. There are three people sitting in the car and a number of other people standing around watching as the male driver tries to talk a young lady into getting in with them since, after all, the car will hold five passengers. The ad headline says “All alone in really original postwar styling…the thrillingly different new 1947 Studebaker“. The ad tells us that “Driving a new 1947 Studebaker Champion or Commander is an experience any motorist long remembers. You scarcely park this postwar dream car, before admirers gather ’round. That’s just a beginning. You feel the same tingling thrill of pride over and over again, every time you drive this Studebaker beauty. And you enjoy a deep down and lasting new kind of motoring comfort and peace of mind. This far-advanced postwar Studebaker doesn’t jounce or jolt you or your passengers. It doesn’t pitch when it’s clicking off the miles. There’s scarcely any sway when it’s rounding turns. Rugged and powerful, it’s light as a feather in your hands. Exclusive self-adjusting brakes stop it smoothly, swiftly, dependably. Unique variable ratio steering allows you to edge into or out of tight parking spots with ease. Low, long, beautifully proportioned, it’s an amazingly roomy car. Great expanses of windshield and window glass gives it exceptional visibility”. Sounds like a great car.
Source: February 24, 1947 Life magazine.
