Description
Studebaker Lark Play Wagon – Full color 10″ x 13″ ad that introduces the new Family Work’N’Fun Wagon from Studebaker. The picture shows a Green Studebaker Play Wagon having suitcases loaded into the rear while a lady stands talking to the driver of the parked car. From the effort the man at the back of the car is showing at loading luggage I would have to guess that the in-laws have finally decided to leave. The text starts with dimensions of the cargo space and the short wheelbase meaning that this load-hauler will be a breeze to drive in the city. It mentions other features that will appeal to a variety of people and says that “It’s the one woman love, children adore, men go for”.
Source: December 8, 1958 & February 5, 1959 Life magazine.
